They weren’t like That 70’s Show, any more than the 50’s were like Happy Days.
I’m sitting here with a blanket over my head watching the infomercial for romance songs from the 70’s. Yes for 5 payments of 29.95 you can own these pillars of mediocrity.
For me, this decade was high school, military service, marriage, the start of my life. For me it was Sabbath, Bowie, the Temptations, O’jays, Kool & the Gang, Earth Wind & Fire. With the exception of Janis Ian, Carly Simon, and the occasional Al Stewart tune, I wasn’t really big on these tunes, and they still don’t do much for me.
But the infomercial does.
The video is amazing. See Johnny Mathis in a plaid sport coat. Elton John with a pretty shabby comb-over. I never thought much about the differing clothing styles, but the size of men’s shirt collars, lots of shininess, and leisure suits. You get a chance to see Kenny Rogers (pre-bizzaro plastic surgery) wearing various denim and sequin suits of this style. Hairstyles? Androgynous. Curly. Hacked into some interesting shapes.
In some clips the artist is clearly playing to an audience, or at least they have the common sense NOT to stare directly into the camera. Those with the lens fixation (Helen Reddy, Olivia Neutron Bomb, Low Rawls) Seem to be trying to be a little bit too intimate with the viewer. Gave me the creeps.
But this stuff is not what I remember about the 70’s. How about something from the first Chicago Transit Authority instead of that mindless pap they spewed after they became Chicago? How about hits from Jethro Tull, Uriah Heep, Wild Man Fisher? Perhaps something from Queen’s first two albums (I think they went downhill after Sheer Heart Attack).
How about something from my 70’s?